Our Kings Cross branch opened at the end of May 2016 in the Canal Quarter of the new development, situated in the Midland Goods shed next to Waitrose wine bar.  

Our Panama table with its curvy profile came from the bottom of the Panama canal, we subsequently redesigned the seating area to accommodate this rather spontaneous purchase. 

The flavours board was created with a nod to the old station arrivals boards and turned into reality by Esme, who was early on an extremely accomplished Ruby Violet scooper. One of the walls was created out of strips of mixed wood then adorned with lettering by Chrissie, who has helped out in roles too numerous to mention. The lights all came from India and were aged on a swing overlooking Juhu beach. Max carefully painted the tin wall and Kiran successfully learnt how to age mirrors.  

We have an outside area framed with planters and Barbara the tricycle (unless she’s roaming Granary Square and the environs) with Frank the trolley usually somewhere close by. There are grassy hillocks suitable for lounging with a cone or two.   

WHEREMidland Goods Shed, 3 Wharf Road, N1C 4BZ, London Nearest tube: King's Cross St Pancras (5 minutes walk).
Bus: 390/10/17/59/91/259. Parking available nearby.


In July 2012 we opened our original parlour on Fortess Road. Sadly we had no other option but to close its doors for the last time on September 26th 2021. 

 At the start of 2019 we were making plans to move our ice cream production from our tiny Tufnell Park kitchen to a larger more practical unit and to then expand the parlour seating into that space so as to restore its vibrancy and energy.  Then the dark days of lock down came and with it our enforced closure. Throughout this time we were sustained only by the generous support of our loyal customers through our home delivery service.  

However, with the high street in crisis, and small businesses struggling to survive in a time of great uncertainty, our landlord decided to force an increase of rent on us, even trying to tie this into a lease without a break clause. Ultimatums followed without dialogue, discussion or compromise exemplifying a new bullish approach that can be summarised as “sign” or ‘’get out”. This forced us to re-think our future and how it could possible to remain viable in this climate. Regrettably we had no choice other than to leave.    It was an incredibly difficult and emotional decision, our heart is in Tufnell Park and it was here where it all started for us 10 years ago.  We have loved being part of the Fortess Road community with its eclectic mix of shops and enthusiastic, encouraging and inspiring customers and we have put our heart and soul into our parlour.  We continue to explore ideas and opportunities that will allow us to remain in the Tufnell Park area. 

A hand drawn map of King's Cross with the Ruby Violet Parlour drawn by Christine Nicholls
A hand drawn map of Tufnell Park with the Ruby Violet Parlour drawn by Christine Nicholls

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