TUFNELL PARK: THE LATEST SCOOP
To all our ice cream lovers, amazing customers and supporters of Ruby Violet from Tufnell Park and beyond, we are really sad to say that we will be closing our Tufnell Park parlour for the final time on September 26th.
At the start of 2019 we were making plans to move our ice cream production from our tiny Tufnell Park kitchen to a larger more practical unit and to then expand the parlour seating into that space so as to restore its vibrancy and energy. Then the dark days of lock down came and with it our enforced closure. Throughout this time we were sustained only by your generous support of our home delivery service.
However, with the high street in crisis, and small businesses struggling to survive in this time of great uncertainty, our landlord has decided that now is the appropriate time to force an increase of rent on us, even trying to tie this into a lease without a break clause. Ultimatums have followed without dialogue, discussion or compromise exemplifying a new bullish approach that can be summarised as “sign” or ‘’get out”. This has forced us to re-think our future and how it is possible to remain viable in this climate. Regrettably we have no choice other than to leave.
It has been an incredibly difficult and emotional decision, our heart is in Tufnell Park and it was here where it all started for us 10 years ago. We have loved being part of the Fortess Road community with its eclectic mix of shops and enthusiastic, encouraging and inspiring customers and we have put our heart and soul into our parlour. We continue to explore ideas and opportunities that will allow us to remain in the Tufnell Park area.
The last 10 years have been a massive part of my life. Thank you to everyone who has visited our parlour, encouraged us and supported us. We will miss you, and hope we have brought you some happiness. Kings Cross is not very far away and we hope that you will be able to visit us there in the meantime.
UK delivery will be free to our local Tufnell Park customers for the next 6 months.
Hopefully we will have a chance to say Thank You in person maybe with a scoop or two! We are making plans and will provide more details nearer the time.